Building Trust – Strategic Experience

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Dev Cham

July 23, 2019

Smart Ordering Website

Strategic Experiences For Restaurant Websites or Mobile App – Part 2 – Building Trust

 

The foundation of online sales is laid down by building trust for your company, your product and your value with potential customers. Providing top-notch quality service to your online customers is as important as if you were providing services to customers sitting at your tables. When a customer believes in the authenticity of your offering, they are much more likely to become a customer for life and equally importantly recommend you to friends and family.  

In this article, I will highlight some of the strategic ways we have found to be most effective to build and showcase your online trustworthiness.

 

Creating a Perception of Excellence

A rule of thumb – Awards for customer-oriented issues may be mentioned on the homepage, whereas awards for the web team’s efforts should be relegated to an “About This Site” area. In either case, don’t let awards overstay their welcome. Featuring a stale award from last year undermines credibility since it communicates that you haven’t done anything good lately (except if it’s included in a history section).

 

Receive and Reflect Trust

 

Information is King

 

 

 

 

 

 

 

Share Online Reviews & Testimonials

People trust other people. So be sure to share reviews, ratings, and testimonials whether good or bad. On your site or through email, encourage people to review your business on Yelp, Google, Facebook or whichever platforms you prefer. Make sure you are monitoring reviews so that you can respond to customers who have had a bad experience at your restaurant.

 

 

 

 

 

 

Include consumer reviews. There’s no doubt that consumer reviews are extremely influential in helping people make purchase decisions. In fact, according to a study by Zendesk, 88 percent of respondents said their buying decisions were influenced by positive and negative reviews.

 

Using these valuable tips and strategies you should experience higher engagement and trust from your new and existing clients. 

 

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