Powerful ways to collect emails

Collect Emails From Your Stores

  1. Place a newsletter sign-up clipboard next to every register in all your locations. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
  2. Incentivize your employees. Give them financial rewards for collecting valid email addresses.
  3. Offer a birthday email club, and give something special to those who sign up.
  4. Send a postcard. Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your email list.
  5. Ask people over the phone. If people call your business for whatever reason, don’t hang up until you’ve asked if you can add them to your newsletter.
  6. Host your own event – invite art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.

Collect Emails From Social Media

  1. Create a “sign up” call to action on your Facebook business page.
  2. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn).
  3. Use Pinterest! to build your email list. This network may be underutilized for your business. and could be a gold mine.
  4. Make and upload videos to YouTube, then include a link at the end of every video directing people to your online signup form.
  5. Post your sign-up form page on LinkedIn and if possible sponsor it.
  6. Include a link to the email sign up form in your Twitter business profile description. Here’s how to edit your Twitter profile.
  7. Create a tab on your business Facebook page and include an email sign up form.
  8. Offer “Email only” discounts and mention them on your sign up form page and on social. Don’t use those offers anywhere but email.
  9. Post a photo of an item or an offer to giveaway on Instagram. Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway.
  10. Create a Twitter lead generation card to advertise and gain sign-ups for your email newsletter.

Collect Emails From Your Website

  1. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a signup form in the main navigation bar).
  2. Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc. Have people sign up for your email list to qualify.
  3. Get referrals. Ask your customers to refer you and your email list, and in exchange, give them a discount.
  4. Use a Popup (the good kind). When someone attempts to leave your site, display a popup window and ask for the email address. Use a tool like Popup Domination, which uses technology to determine when someone’s about to leave your site.
  5. Use a hosted sign up a form landing page.
  6. Include a call to action, a link and/or a signup form at the end of every blog post you write.
  7. Add a link or sign up form in the footer, and/or sidebar of your website.
  8. Include a link or sign up form on your company’s “about us” page.

Heavy Work For Launching A Startup

Project Plan Board

Launch Planning – Website Development

  1. Designing web graphics
  2. Editing web copy
  3. Fixing broken links on the company website
  4. Installing tracking codes on the company website
  5. Publishing blog posts
  6. Renewing domains and hosting plans
  7. Sourcing images to accompany blog posts and status updates

Launch Planning – Build Content

  1. Identify key topics and subtopics for the content
  2. Gather information of the identified topics. You may gather using product guides, blogs, knowledge base, etc.
  3. Organize topics and subtopics to start creating structure. Identify key questions for each topic.
  4. Filter organized content to decide what really is required for presentation based on your target audience. Eliminate any unwanted and unneeded content.
  5. Re-write content in your own words through your filtered list of content. Check for grammar, spelling, punctuations, etc.
  6. Copy right check information and content.
  7. Get a review done from an authorized professional writer, and have them correct your work for finalization.
  8. Add any visual elements, diagrams. Design to appeal your content.
  9. Author your work either online, or with team. This should be in the target format of either blog, ebook, white paper, powerpoint, etc.

Launch Planning – Build Video Content

  1. Developing video content
  2. Hiring a vendor to develop video content
  3. Writing video scripts
  4. Develop keyword lists for tagging videos
  5. Writing video descriptions
  6. Publishing video to YouTube
  7. Publishing video to company website

Launch Planning – Search Engine Optimization

  1. Developing keyword lists
  2. Appropriately naming images on the company website
  3. Choosing anchor text for backlinks
  4. Distributing articles to article submission websites
  5. Listing the company in online local business directories
  6. Listing the company website in niche directories
  7. Managing relationships with the major search engines
  8. Pinging sites after new content has been published
  9. Renaming files so they are optimized for search engines
  10. Writing blog content based on a keyword strategy
  11. Writing article content to publish online
  12. Reviewing website backlinks

Launch Planning – Google Analytics

  1. Analyzing Google Analytics
  2. Measuring search engine optimization results
  3. Performing competitor keyword analysis
  4. Reviewing ecommerce sales data
  5. Review social media metrics, like Facebook Insights
  6. Running reports to track growth, response or ROI

Launch Planning – Social Media

  1. Developing editorial calendar for content sharing
  2. Updating Facebook Pages
  3. Updating Google+
  4. Updating LinkedIn
  5. Updating Twitter
  6. Answering LinkedIn questions
  7. Updating Tumblr, Instagram, Vine, and other social networks
  8. Managing your Yelp profile
  9. Bookmarking blog content on social bookmarking sites
  10. Building out custom Facebook pages
  11. Designing cover images for social profiles
  12. Developing social media marketing plans
  13. Guest writing for industry blogs or websites
  14. Interacting with consumers via social media
  15. Recruiting guest bloggers
  16. Researching bloggers
  17. Writing a social media corporate policy
  18. Scheduling social media status updates to be published
  19. Responding to questions on Quora
  20. Researching bloggers
  21. Monitoring competitors’ social media updates

Launch Planning – Promotions

  1. Developing contests to promote a business or product
  2. Designing contest pages
  3. Writing contest rules
  4. Promoting contests to contest directories
  5. Promoting contests online on company website
  6. Promoting contests online through company’s social profiles
  7. Promoting contests through company’s email newsletters
  8. Tracking progress of contest entries
  9. Choosing winners of contests
  10. Announcing contest winners
  11. Notify winners of contests
  12. Distributing contest prizing
  13. Distributing coupon codes online
  14. Listing your events with local online events calendars
  15. Ordering premiums created to hand out
  16. Writing white papers
  17. Posting white papers online on sites like Scribd.com

Launch Planning – Sales

  1. Writing proposal
  2. Creating lead capture forms for the company website
  3. Writing sales follow up copy
  4. Writing sales scripts
  5. Submitting ecommerce products to shopping aggregators
  6. Using lead scoring for prospects
  7. Developing demonstrations or tutorials
  8. Networking – in person!
  9. Writing tips & how-to articles to share with prospects or customers
  10. Researching affiliate programs

Launch Planning – Email Marketing

  1. Choosing an email marketing software vendor
  2. Designing email newsletter templates
  3. Distributing email newsletter
  4. Writing email newsletter copy
  5. Setting up trigger emails
  6. Setting up an account with the email marketing software vendor
  7. Sending test copies of the email newsletter
  8. Segmenting email newsletter lists
  9. Reviewing email newsletter metrics
  10. Cleaning up the database (fixing typos, adding in new data)

Launch Planning – Public Relations

  1. Commenting on articles or blog posts online
  2. Documenting online media placements
  3. Following up with people product samples were sent to
  4. Pitching bloggers to review a product
  5. Writing press releases
  6. Submitting press releases thru online wire services
  7. Sending out product samples
  8. Searching forums for influencers
  9. Reviewing forums for consumer feedback
"When we worked with Smartly Built, not only they provide technical support but they got us started of marketing side quickly. By the time we launched, we had all our supportive content ready, and amazing team at SB supporting us with Launch."
Sam Shah
Project Manager

Download Detailed Project Plan.

A comprehensive project plan for startups. You can set different prioritization, asssign resources, and mark status easily.

Content Plan Foundations For Startup

Two people discussing and planning content

Have a mission – Your blog needs a point that accomplishes a mission and is therefore successful. It should give readers something memorable to latch onto. They should be more compelled to share it, comment on it, and engage with it. Monitor your rate of sharing.

Unique content – You do not need to make same point everyone else is making. You need to necessarily have a unique angle, approach or spin. Do not copy someone’s content. You could curate a list of articles that you’ve found to be interesting. But, do this very infrequently.

 

Some Content Statistics 

  • Content with images receives 94% more total views than content with just text.
  • 67% of customers consider detailed images to be more important than a list of the product description and customer ratings.
  • When making a buying decision, 60% of consumers are more likely to consider or contact a business if they see images about their products show up in search results.
  • Facebook’s marketing statistics have shown us that businesses will see a 37% increase in engagement when their Facebook posts include photos or some type of graphics.

 

Content Marketing Rule #1: Inspire Me Please!

Quick Tip: Trendjacking/Newsjacking

Take advantage of the things everyone is talking about. When you discover things that are hot topics – craft engagement, promotions, and conversations around those topics. Since they are what’s trending you will be found more easily.
Get News Now

Content Goals

  1. Value – Content has to provide real value to exact target market.
  2. Updates – Content is either Evergreen or Requires continued updates.
  3. Versioning – Content needs to follow a version pattern so we know when was it last worked upon.
  4. Sourcing – Document source of the information. You can “quote” your source
  5. Copyright – Make sure to run your content through copyright checks.
  6. Referencing – Document your references where you got your information from. This is for internal use.

 

Blog Strategy

  1. Organization – Break blogs into sections. Highlight main points
  2. Titles – Titles of the content needs to drive engagement.
  3. Social – Social icons should be present to promote sharing.
  4. Keywords -Each blog should be tagged with proper keywords
  5. Crosslinking – Embed inner links to other blogs or subjects.
  6. Structure – Question user in the end to promote comments.
  7. Plan keywords to target.
  8. Images: Users want strategic images that help readers enhance the understanding on your content. The goal isn’t just to add eye candy.
  9. Structure makes it easy to skim and digest content. An article will have headings, subheadings, paragraph breaks, and maybe a bullet point or two. Here’s the model you should follow:
    • Introduction: Set the stage for your discussion.
    • Make your point: Explain it.
    • Make your next point: Explain it.
    • Do this for as many points as you have.
    • Conclusion: Wrap up the article with a call to action.
  10. Substantial length: As long as it takes to say what you need to say. Longer is better. 
    • Long-form content performs better in social sharing, search indexing, organic traffic, and conversions. 
    • If you are regularly creating content that is in the 1,000 – 1,500 word range, you’re doing well. 
    • If your articles are about 200-300 words, you could beef up a bit

 

Content Development Process

  1. Identifying – Identify key topics and subtopics for the content
  2. Gathering – Gathering information of the identified topics. You may gather using product guides, blogs, knowledge base, books, audio lessons, your own experience, etc.
  3. Organizing – Organize your topics and subtopics to start creating structure. Identify key questions for each topic.
  4. Filtering – Filter your organized content to decide what really is required for presentation based on your target audience. Eliminate any unwanted and unneeded content.
  5. Re-writing – Re-write content in your own words through your filtered list of content. Check for grammar, spelling, punctuations, etc.
  6. Copyright check – Make sure to copy right check your information and content.
  7. Authorize writing – Get a review done from an authorized professional writer, and have them correct your work for finalization.
  8. Visual design – Add any visual elements, diagrams. Design to appeal your content.
  9. Publishing – Author your work either online, or with team. This should be in the target format of either blog, ebook, white paper, powerpoint, etc.

 

Publishing Your Content

Connect to a Cause – Do you have a favorite cause that you volunteer for or donate to? Talk about it. Put their logo with a link on your website. Let people know that a portion of your proceeds goes to that cause.

Email/Social Combo – If you send out a regular newsletter, you can connect it to your social networks. This expands your audience and gets your information in front of many more people.

Publish on LinkedIn – Publish your content on LinkedIn alongside gurus and thought leaders. The expansion of your reach is incredible and elevates you to a higher level of expert status.