It’s not enough just to tell a story.
You have to tell the right story.
The 9 fundamentals of product story shaping
- People are skeptical of “too good to be true”
- They find expertise sexy
- They root for people who beat the odds
- They are fascinated by surprising details
- They are visual animals
- They need motivation to break habits
- They love personalized experiences
- They like knowing they’ve stumbled onto something rare
- We must resolve their negative thoughts
- When you use these elements to shape your product story, not only will you be telling the right story, you will be telling it in the right way.
- And that is when you will start seeing a meaningful increase in your conversion rates.
