Most of us have tendencies to think big and go big. If you visioning a big project, you still want to get development started early, and get to market as soon as possible. Most such projects never can have well defined requirements, and usually initiate with the caveat that the project scope statements are “flexible” and not fully defined. So, the key question is how do you start and make least mistakes?
Commercializing big products in chunks definitely helps monetize value, improve experience, and save time and money. The overhead cost in terms of process and management is minimal leading to a quicker but leads to lower quality result.