Dev Cham
July 24, 2019
Smart Story
- 50% of restaurant operators believe guests would enroll in every loyalty program made available to them, but only 27% of consumers say they actually do, 23% rarely join and 49% only sign up to select relevant programs (Oracle Hospitality)
- Millennials are more likely to belong to a food and beverage loyalty program than the total population: Millennials 46%, total survey was 36% (Hawk Incentives)
- 47% of restaurant operators believe their loyalty program offerings are mostly relevant but only 27% of consumers share that opinion and another 27% say offers are rarely relevant (Oracle Hospitality)
- 30% of millennials plan to sign up for every restaurant loyalty program, while 48% of baby boomers say they will only enroll in select, relevant programs (Oracle Hospitality)
- 76% of restaurant guests note immediate benefits are more appealing than accumulating points (Oracle Hospitality)
- 73% of restaurant guests note a single loyalty program that can be used at a range of brands is appealing (Oracle Hospitality)
- 41% of restaurant guests would submit a YouTube review in exchange for a reward (Oracle Hospitality)
- 72% of restaurant guests like loyalty programs where points are automatically redeemed (Oracle Hospitality)
- 58% of restaurant guests would exchange personal details for personalized promotions (Oracle Hospitality)
- 88% of consumers note redeeming loyalty points on new food recommendations based on purchase history as appealing (Oracle Hospitality)
- 38% of restaurant customers are most loyal to brands that they have a high opinion of (Oracle Hospitality)
- 50% of customers say it’s important they can engage with new and exciting menu items from restaurants they are loyal to (Oracle Hospitality)
- 36% of restaurant guests will typically stick to the brands they like rather than shop around (Oracle Hospitality)
- 58% of customers would always shop around for different restaurants to eat at (Oracle Hospitality)
- An article in Restaurant Business maintains that “The stats are in: Consumers are upping restaurant delivery.”
- 86% of consumers are using off-premise services at least monthly. And a third are using it more than they did a year ago…
- …Food delivery, in particular, is projected to grow in the double digits – 12% per year over the next five years…
- …The result is incremental sales growth for operators who can provide the optimal food delivery experience.
