
Dev Cham
November 9, 2019
Smart Start Startup Smart Story
Your Business Model
Be Less Adverse To Price Increases
If you have an freemium model, then raising price will actually increase your paid subscribers. It’s a sales booster. There is a fear of losing, and are afraid that price will go up again. Don’t change current subscribers.
Offer Premium As a Trial to Free Customers
Processing payment once a year vs. few times a year. You will save on transaction fees. Small but still good, specially if you scale.
Freemium Gets The Word Out
A freemium model when is useful really gets the word out. This is when your product is appreciated by the influencer.
Saving Money – Even Small –
Processing payment once a year vs. few times a year. You will save on transaction fees. Small but still good, specially if you scale.
Cheaper Marketing With Giveaway
Giveaway a promotion that is tied to increasing subscriber instead. If you share with your friend with your referral code – we will put you in the giveaway funnel.
Be Careful – Know Your Legal Rules
Like for example: Area in Canada requires giveway’s to be written in French as well. France requires reimbursement for postage or internet usage.
Intuition Driven to Data Driven
Need to figure out when to start switching from Intuition Driven to Data Driven.
Five Magical Moments
Think of five 5 most magical moments in your customers initial journey.